It sounds like a short is occurring or the protection measure to prevent the battery from shorting is being activated. This can be caused by liquid on the thread or the clearomiser being on too tight. The first thing to do is wipe the threads of the battery and clearomizer, reassemble and then try again. If that doesn't work, try loosening the clearomizer a bit and see if it fires. You need only loosen it ever so slightly at first, then keep gradually loosening it until the light stays solid. If you continue to experience the issue, please email firstname.lastname@example.org and a member of the team will be able to assist further.