The world famous NJOY King disposable e-cigarette is formulated in the USA where its American Tobacco-style flavor quickly took the world by storm. Never before had the smoking masses been willing to entertain the idea of a vapor cigarette, but the strategy to break down this stigma was clear: if Arizona-based NJOY could create a smokeless cigarette that looked anf felt so much like a traditional cigarette, with an authentic tobacco flavor, then surely people would be willing to try it?
The plan worked a dream. From a yard away you can barely notice the difference between this product and a normal cigarette, and the flavor is so uncannily similar to tobacco smoke (minus the smoke, of course) that once people try the NJOY King, they really are amazed that it's not a cigarette they are inhaling!
The NJOY King comes in a small, very portable plastic carry case that makes a very familiar noise when opened and closed. In fact, as soon as you pull your NJOY King from the pack everything seems very normal. Even if you have never tried an e-cig, NJOY has done a great job of making you feel comfortable - the mouth-piece has been softened for extra comfort, the size of the device is identical to that of a cigarette, and even the outer coating has that familiar paper feel.
The future looks bleak for old-style tobacco cigarettes when you encounter products like this. In the words of NJOY themselves "Cigarettes, you've met your match."
Looking for a variation of this product? Good news: in the Fall of 2014 the NJOY Recharge was launched. Click here for NJOY Recharge product page. There is also an alternative disposable product called the NJOY Daily E-Cig, which was launched in the fall of 2015.